How to use Facebook Marketing to your Advantage

It is important that all online content is linked back to your Facebook. If

you write a blog, make sure that new posts appear on Facebook. You can even

link your Twitter account to your Facebook page and have all tweets show up

there as well.

Another option, besides a Facebook page, is to create a Facebook group.

Creating a group on Facebook will make other people more likely to start a

community with each other where they can interact. Do not hesitate to use a

page and a group so your subscribers can receive your updates through your

page and share their own content on your group.

Carefully chose your updates. You can very quickly alienate your audience

with poor content. Make sure your updates are helpful, educational or

entertaining. Using Facebook Insights will help you learn which updates do

well and which are flops.

If your need for customer interaction is not a regular thing, then a Facebook

page will not be of benefit. This is because customers are random so they

likely will not follow daily posts. Use ads instead of a Facebook page in

this circumstance.

Be sure your postings are valuable and relevant. Your Facebook followers

should find useful information in all your posts, whether they relate to a

great deal, receive information about the latest product, or obtain some

tidbit of helpful information relevant to your brand. Avoid becoming

overbearing when you are marketing your products.

Never share updates that seem irrelevant to your own content. You may want to

pontificate about politics or your new kitten, but some of your followers

might be offended or bored if you do. If you are going to put up personal

things, do it on your personal page.

It’s not easy to start when it comes to this form of marketing.

One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This will allow your customers to navigate more effectively. When

they like your brand, you’ll find it easy to provide them with frequent

updates.

Do not turn off comments; your fans need to tell you how they feel. Sure, you

may get some inappropriate content, but if you don’t allow it, your fans will

think you don’t care.

Determine why you are creating a Facebook page in the first place.

Do not just have a Facebook because it is the “in” thing to do. Are you properly

communicating with your customers? Is it because they need to communicate

with you? Using a Facebook page to boost and grow sales is different than

using one to just retain and encourage loyalty among existing clientele.

Make sure any photos you post on Facebook are professional. The images are

reflective of your business. If you take the photos yourself, make sure you

use a high-end DSLR camera and avoid posting images that could be negatively

associated with your brand.

Encourage interaction as much as possible. Let conversations flow on your

page. Removing posts may infuriate some people. The only time you should

intervene is if things start to become offensive to anyone.

How to use Facebook Marketing to your Advantage